Welcome to “Video Champions”! Put together to be transported into the dynamic world of digital video, the place our host takes you on an electrifying journey alongside distant company who’re masters of visible storytelling and content material creation. Immediately our host, Howard Wolpoff spoke with Patrick Rafferty of RaffertyWeiss Media.
Patrick Rafferty
Proprietor/Producer at RaffertyWeiss Media
Web site Deal with: raffertyweiss.com
Brief firm description:
RaffertyWeiss Media is a full-service video and multimedia manufacturing providers firm. We now have a 25-year observe report of delivering modern and impactful communications content material for a various array of shoppers and companions—from main private and non-private firms, PR and promoting businesses, to academic establishments and native, state, and federal governments.
How do you measure the success of a video marketing campaign past views and likes?
We measure the success if individuals took motion after watching the video. The very best praise from our shoppers is after we hear the arduous information of individuals taking motion after watching the video. Views and likes are nice but when there isn’t a motion taken from the viewer it doesn’t matter. Video is only one piece of the advertising and marketing plan however its an vital one.
Are you able to focus on a video challenge that confronted challenges throughout manufacturing and the way you overcame them?
We had been working with the Pink Cross on TV PSA and so they had written a script for Wycleff Jean to learn for some catastrophe aid efforts in Haiti. He was struggling to learn the script as a result of it wasn’t in his voice. I requested the cllent if Wyclef may attempt his personal model of the script. He went on to rhyme and rap the message as an alternative of studying the ready script. The PSA turned essentially the most downloaded PSA on the time from the Pink Cross web site.
What’s the important thing to creating video content material that not solely grabs consideration but in addition drives engagement?
All of it comes right down to being a fantastic storyteller.
With the rise of short-form vieo platforms, how do you determine the precise format for particular audiences?
Nice query. Each audience is totally different. So as soon as you discover the first audience you form the message and medium accordingly. Each manufacturing we produce for our shoppers at all times has a social element to the deliverables.
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View unique submit: Video Champions with Patrick Rafferty of RaffertyWeiss Media on Every day Information Community.
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