Small Biz Highlight: Blended Fillings Pie Store | Chef Natashia Burton
Within the coronary heart of Downtown Jacksonville, there’s a store baking up extra than simply pies — it’s baking up neighborhood. Blended Fillings, the candy and savory pie store based by Chef Natashia Burton, has develop into a Downtown staple for foodies and households alike.
Blended Fillings serves up entire pies, slices, and even pie flights, providing a rotating menu that adjustments with the seasons. “Pie is among the oldest baked items on the earth and it’s shared throughout all cultures,” says Burton. “Whether or not it’s a quiche, a tart, or an apple pie, it’s one thing universally acknowledged—and it feeds folks in each sense of the phrase.”
Burton and her husband selected Downtown Jacksonville for a cause. “DTJax actually incentivizes small companies, and there’s a lot power from builders and the DIA working to convey new life to historic buildings,” she explains. “Pie is historical past, and it simply is sensible to serve it in a historic district.”
The store opened on Pi Day (March 14, 2025); a becoming begin for a pie-centered enterprise. Blended Fillings is family-owned and operated, constructed with out traders or exterior funding. In reality, Burton and her husband offered their residence to pursue the dream. “It’s fully our love, blood, sweat and tears,” she says. “We got here to Jacksonville to make it a extra compassionate and type place, and we use our pies to do this.”
Burton describes each pie as her “little one,” with seasonal flavors and particular creations, just like the upcoming 904 Pie for Small Enterprise Saturday, a flaky-top pie stamped with “9-0-4.”
Blended Fillings has its share of memorable buyer moments. Burton recollects one particularly: “A buyer got here in whereas she was in labor along with her third little one. She knew as soon as she obtained to the hospital, she wouldn’t be capable to have pie, so she stopped by in the midst of contractions. She got here again per week later, child in arms, to introduce us. That’s the facility of pie—it connects folks to life’s greatest moments.”
Pie It Ahead Florida
Wanting forward, Blended Fillings is increasing its mission with Pie It Ahead Florida, a fundraising initiative designed to make the state “extra compassionate one slice at a time.” This system will uplift and assist native organizations serving the neighborhood, with pie gross sales serving to fund their work.
Burton sees Blended Fillings as greater than only a store. “Fortunately, there aren’t many pie retailers right here in Jacksonville,” she says. “That gave us the possibility to do one thing distinctive and impactful. Pie is consolation, pie is historical past, pie is love, and we’re honored to share that with DTJax.”