On Promoting Champions, our host Tony Stanol interviews vivid and fascinating members of the digital promoting and media neighborhood. On this section, Tony speaks with David Bishop of David Bishop Culinary Content material.
I’m a luxurious culinary images specialist with 20+ years of expertise creating efficient content material for hospitality, CPG, editorial, and promoting, working with manufacturers like Nestlé, Del Monte, Kraft, Bon Appetit, and JW Marriott.
How do you outline success?
I outline success in three key methods:
- After I earn repeat enterprise from purchasers.
- When my imagery instantly contributes to elevated gross sales and boosts purchasers’ social media presence.
- After I foster wholesome, collaborative relationships with purchasers.
How did you get began in your subject or work?
I’ve been taking photos since my early teen years.
What’s one factor we must always know that makes your organization distinctive?
I’m recognized for constructing robust collaborative relationships and dealing intently with advertising and culinary groups to raise cooks’ creations by way of respectful meals styling and knowledgeable lighting. With a background in promoting and client packaged items (CPG), my transition into hospitality has offered the experience to create imagery that enhances model identification and drives gross sales by evoking nostalgic, sensory experiences.
What was the largest impediment you needed to overcome in your online business?
One impediment I’ve just lately confronted has been transitioning from promoting and client packaged items (CPG) to the hospitality business. Whereas culinary advertisers have all the time understood the important worth of aspirational imagery in driving income and securing repeat enterprise, hospitality advertising typically lags behind, specializing in following traits as an alternative of setting them. Imagery that captures consideration with sensuality and dimensional lighting is essential to standing out. Overcoming this problem required a shift in mindset and appreciable schooling to exhibit how progressive, trendsetting imagery can drive each gross sales and model identification within the hospitality area.
This publish first appeared on Every day Information Community.