Welcome to “Model Champions,” the place we dive deep into the artwork and science of constructing unforgettable manufacturers. Be a part of us on Promoting Champions TV as branding gurus share their secrets and techniques to creating model loyalty and driving impression. Uncover the methods behind iconic model tales and discover ways to stand out in a aggressive market. In the present day our hosts, Howard Walpoff and Janine Hogan spoke with Aubrey Wallace.
Aubrey Wallace
CoFounder at Dandelion Branding
Web site Handle: dandelionbranding.com
Brief firm description:
Dandelion Branding helps sustainability-focused companies construct their digital manufacturers with holistic, information pushed content material advertising and marketing methods & optimization.
Our mission is to assist carry sustainability into mainstream conversations.
The Dandelion Definition of Sustainable:
This phrase will get thrown round so much (hey – it’s versatile!) so right here’s how we outline it inside our enterprise.
– International Sustainability is intersectional. We work with companies which are devoted environmental impression, inclusivity, social good, and well being of individuals and the planet.
– Our sustainable content material advertising and marketing methods may be maintained by the companies we work with.
– We use sustainable strategies in our work to make sure that our shoppers’ digital footprint is smaller than their opponents.
How do you assist a model preserve consistency throughout a number of channels and platforms?
We view their enterprise as a singular complete with one voice and one set of values
Are you able to share a rebranding venture that taught you invaluable classes about model identification?
Rebranding the Berkeley Natural Heart (beforehand Ohlone)
What methods do you employ to construct and preserve model loyalty in a aggressive market?
holistic considering, remembering enterprise targets, not getting slowed down in self-importance metrics
What’s your method to navigating a model disaster and rebuilding belief with audiences?
Relies on the disaster, however we keep trustworthy, personal our obligations, and take heed to what the audiences need to repair it.
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View unique put up: Model Champions with Aubrey Wallace of Dandelion Branding on Every day Information Community.
This put up was initially printed on Every day Information Community.