Jenn Kjellman, JSK Advertising: Turning relationships into enterprise success

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Jenn Kjellman was born to be an  entrepreneur.

Her grandparents ran their very own companies.

In 2019 she took her advertising and marketing background and began JSK Advertising.

She is president of the company, and her husband, James, is the corporate’s chief technique officer and associate.

The complete-service advertising and marketing firm makes a speciality of technique, digital advertising and marketing and offering inventive content material.

The company has greater than 100 purchasers in 20 states.

Kjellman’s first job out of faculty was in Chick-fil-A company in Atlanta working in advertising and marketing and later she did company work. A advertising and marketing job with Dream Finders Houses introduced her to Jacksonville.

At the moment, Kjellman, 35, is the mom of a 3 1/2-year-old and 9-month-old twins.

Jenn Kjellman’s JSK Advertising is a full-service advertising and marketing firm specializing in technique, digital advertising and marketing and offering inventive content material.

Photograph by Jeffrey Leeser

She needed to be persuaded that James was an excellent match for her crew when he joined JSK in 2023.  

“He had been attempting to persuade me for a number of years to let him come on board,” she mentioned. 

“I mentioned, let’s return and speak to the crew, as a result of we actually put an emphasis on tradition. And so I didn’t need them to be like, the tradition goes to be completely different, as a result of Jenn’s husband is on the crew.”

He traveled typically in his former well being care IT job and was lacking huge occasions of their baby’s life.

“So we talked to them, and so they have been like, it’s solely bizarre to you. They figured this was coming in some unspecified time in the future.”

There aren’t loads of guidelines about speaking store whereas at house, however she did make one steadfast rule.

“There’s loads of occasions we rise up in the course of the night time and feed somebody, and he likes to ask an excellent query about enterprise in the course of the night time. And I’m like, this isn’t the time, so I’ve made a rule that, in the course of the night time, you can’t ask me questions concerning the enterprise.”

When Kjellman determined to exit on her personal she discovered she had a ready-made consumer base working with individuals in the actual property and constructing trades.

They knew her and he or she was aware of their companies and their advertising and marketing wants. She additionally made some extent to develop into concerned within the JAX Chamber.

“I used to be very fortunate that the minute I introduced that that is what I used to be doing the floodgates opened. I had been actually concerned with NEFBA. I had loads of nice relationships there. And so as soon as it was official, simply a number of individuals inside that area that knew me form of jumped on and trusted us to carry their manufacturers to life,” she mentioned.

Beside builders on the Northeast Florida Builders Affiliation, the corporate has well being care purchasers. 

Kjellman enjoys working in Jacksonville due to word-of-mouth networking.

“Jacksonville is unquestionably a city of referrals and attending to know individuals and relationships,” she mentioned.

“We inform even our purchasers on a regular basis, we’ll by no means substitute referrals. I don’t suppose referrals are going wherever anytime quickly in Jacksonville, particularly with regards to an expert service kind enterprise.”

Kjellman has 5 workers.  Initially, she may do all of the work herself however as her enterprise and household grew, she knew she wanted assist.

“The massive push to rent our first worker was after I was pregnant with my son, and realizing I wanted somebody who may very well be my proper hand as a result of life goes to look a bit of bit completely different,” she mentioned.

That’s the place referrals work in one other course.

“It’s not the very best use of my time to be doing somebody’s social media marketing campaign. I can nonetheless be behind the scenes in technique, however there are people who love social media and are going to do a greater job.”

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