“Enterprise Champions” is a compelling section of Every day Biz Transient that celebrates the achievements of on a regular basis professionals and the investments that convey them success and achievement. Right this moment our host, Paul Lajoie spoke with Sarah Panus.
Sarah Panus
Founder/CEO/Content material Strategist at Kindred Converse
Web site Tackle: https://www.kindredspeak.com/
Quick firm description:
Mothers affect or management 85% of ALL family purchases, however with out the best content material technique, many manufacturers are lacking out on gross sales. StoryBrand Coach and 20+ yr knowledgeable, Sarah Panus, helps busy entrepreneurs construct clear content material plans that attain extra mothers — AND different key clients — to drive extra leads and gross sales. One-off tasks and retainer content material technique assist for U.S.-based manufacturers $5M+.
Each venture begins with a 1-week StoryBrand Messaging Technique Session to offer you a CLEAR foundational messaging playbook you need to use throughout channels. From there, Sarah can allow you to run with it, OR, take issues off your to-do record and assist develop good annual content material plans.
What’s your ache level in terms of fixing innovation issues?
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If your organization have been to win an award for excellence, what wouldn’t it be for and why?
Advertising and marketing with empathy – Sarah is obsessive about serving to manufacturers join with their audiences to drive extra leads and gross sales; and this connection is predicated on attempting to know what clients suppose, really feel and wish. Each content material plan is rooted on this. In reality, Sarah hosts a high 5% podcast named Advertising and marketing With Empathy that digs into this actual subject.
How do you utilize suggestions to speed up your development?
I pay attention for suggestions across the issues my purchasers are having to establish methods I might help them succeed, and alter my service choices to satisfy them the place they’re. Moreover, constructive suggestions helps validate what’s working that I ought to maintain doing extra of; I flip these into constructive testimonials to assist get extra purchasers.
With the rise of short-form video platforms, how do you determine the best format for particular audiences?
What’s The Largest Problem you might be dealing with in your small business or trade?
How do you see your area evolving within the subsequent 3-5 years
Who in your trade do you see as a development setter and why
The Every day Information Community, Buzz Television Information, and DAILYBIZBRIEF spotlight enterprise professionals, nonprofits, veterans and group leaders on over 40 TV Segments together with The Horse’s Mouth, Legacy of Leaders TV, Veterans Buzz TV, Discovering Your Frequency, and Buzzworthy Companies.
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View authentic submit: Enterprise Champions with Sarah Panus of Kindred Converse on Every day Information Community.
This submit was initially revealed on Every day Information Community.