On Promoting Champions, our host Tony Stanol interviews brilliant and fascinating members of the digital promoting and media neighborhood. On this phase, Tony speaks with Lee St. James of Brazenly Grey.
Devoted to advertising and marketing to the 50+ viewers who’re being ignored by the overwhelming majority of manufacturers, but has probably the most wealth of any phase or cohort.
How do you outline success?
Feeding my household and having sufficient to present again to the neighborhood.
How did you get began in your discipline or work?
With a masters diploma in Sculpture, It was higher than hanging dry-wall.
What’s your Grey Market Technique?
Don’t have one? Huge mistake. BoomerX (50-year+) is without doubt one of the most prosperous, liquid and engaging shopper teams within the
US and UK. Their spending energy and model loyalty scores are off the chart. But most entrepreneurs, for some unknown cause, select to disregard this valuable viewers. Why?
We began Brazenly Grey as a result of we’re this technology and we’re uninterested in feeling invisible. We consider the BoomerX technology deserves to be seen and heard and represented loudly and proudly.
Sufficient is sufficient. Whether or not you’re a non-profit or uber-profit outfit, you’ll be smart to not overlook what’s staring you proper within the face.
BoomerX. Don’t overlook it.
What was the most important impediment you needed to overcome in your enterprise?
Ageism.
This submit first appeared on Every day Information Community.