Welcome to “Making a Distinction”! Step into the inspiring world of enterprise house owners who’re making a tangible distinction of their communities. Be a part of us as we highlight passionate entrepreneurs who transcend revenue, dedicating their time, sources, and modern concepts to create optimistic social impression. At the moment our hosts, Angelo Mincey spoke with Rachel Minion.
Rachel Minion
Founder | Speaker | Fractional CMO | Most cancers Warrior at Rockstarr & Moon
Web site Deal with: https://rockstarrandmoon.com/
Brief firm description:
We’re a nonprofit that meets individuals the place they’re right this moment on their most cancers journey. Our Chemo Care Package program is designed to supply assist to those that want it most.
What’s the greatest advertising and marketing problem that you’ll face within the upcoming yr?
Standing out as AI-generated content material floods each channel. The problem helps manufacturers rise above the noise with actual, strategic messaging that connects, converts, and stays true to their voice.
What differentiates you from the competitors?
I supply greater than concepts—I construct advertising and marketing methods that scale. As a fractional CMO, I work contained in the enterprise, not outdoors it, delivering technique, construction, and assist tailor-made to real-time progress objectives.
What’s a very powerful lesson you’ve discovered over your profession?
All through my profession, probably the most important lesson I’ve embraced is the ability of resilience by way of empathy. Dealing with private {and professional} challenges—together with navigating a most cancers prognosis and rebuilding after the 2008 monetary disaster—taught me that understanding and addressing the wants of others, whereas remaining adaptable, are essential for overcoming adversity and reaching success.
What nonprofit do you’ve a coronary heart for and the way do you assist it?
I’m deeply enthusiastic about Past Fundamental Wants, a nonprofit group I co-founded to supply hope and tangible assist to people present process chemotherapy. Our major initiative includes delivering Chemo Care Kits—thoughtfully assembled packages containing gadgets like port pillows, cozy socks, and lip balm—to most cancers warriors throughout the USA. So far, we’ve supported over 1,400 people in all 50 states and Washington D.C., making certain they really feel cared for throughout their difficult journeys.
Participating immediately with the neighborhood by way of Past Fundamental Wants has been profoundly fulfilling. I cherish collaborating with volunteers to create and distribute Chemo Care Kits, in addition to partnering with native companies and organizations to boost consciousness and funds. These collective efforts not solely present important assist to most cancers sufferers but additionally foster a compassionate and proactive neighborhood spirit.
Should you could possibly be remembered for one factor, what wouldn’t it be?
I aspire to be remembered as somebody who reworked private challenges into alternatives to serve and uplift others. Whether or not by way of founding Past Fundamental Must assist most cancers warriors or main initiatives that empower small companies, my purpose has all the time been to make a significant, optimistic impression on individuals’s lives.
Inform me a time you failed ahead and what you discovered from the expertise
Early in my profession, I launched a advertising and marketing marketing campaign that seemed nice on paper however completely flopped in execution. I spotted I used to be centered on what I believed seemed good, not what the viewers wanted. That failure taught me to guide with knowledge, empathy, and end-user perception—one thing I now embed into each technique we construct at Rockstarr & Moon.
What are your greatest obstacles and boundaries to success?
One of many greatest boundaries has been battling perfectionism and studying to let go of management. Delegation didn’t come naturally, nevertheless it was essential to scale. I’ve needed to embrace progress over perfection and belief my methods—and my staff—to hold the imaginative and prescient ahead.
What’s the proudest second of your management profession?
Launching Past Fundamental Wants is palms down my proudest second. Turning a private battle with most cancers right into a platform that brings actual hope and assist to others has been deeply significant. It’s a reminder that management isn’t nearly enterprise progress—it’s about impression.
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