Welcome to Campo’s Nook, the place management, technique, and success take heart stage. Hosted by Coach Dave Campo, this present takes classes from the world of teaching and applies them to enterprise and life. Whether or not you’re main a staff, constructing a enterprise, or striving for private development, Campo’s Nook delivers insights that assist you win—on and off the sector. Coach Dave Campo and Brian Sexton converse with Mike White of Shopper Centered Media and Foodies Care.
Brian Sexton
Hi there and welcome to camp these nook. A model new phase right here is a part of our discovering your frequency collection. I’m Brian Sexton, and we’re excited to carry you this phase as a result of it’s gonna be completely different. It’s gonna be a little bit bit longer. It’s going to have much more dialog and contain some very distinctive personalities, not the least of which is my co host right here, the coach. Dave Campo, hey, Dave, how are you? I’m
Coach Dave Campo
good. Brian, that is thrilling, you already know, one thing new, as you mentioned, and a few nice subjects. And I feel we’re going to have some nice company, together with one to sit down proper subsequent to
Brian Sexton
me. Pay attention, he suits with you. And I proper. I prefer to say that we don’t have an issue speaking. We’ve got an issue stopping. And that’s the identical with Mike White from consumer focus media and Foodies Care a model new nonprofit, they could
Mike White
I’m fabulous. I really feel nice sitting between two very clever, good trying gents. It makes me look higher and sound higher. Pay attention, you’re already one of the best visitor we’ve ever had, and the primary one of the best, and hopefully not the final of our producers have something say
Brian Sexton
about I hope it. I hope that’s the case. Simply give us the overview, the 30,000 view of Foodies Care and what obtained you began with this new endeavor? So
Mike White
began a advertising PR agency about 23 years in the past, consumer focus media, and labored with quite a lot of nice shoppers again within the day. And had certainly one of my shoppers I obtained to know personally was a chef at a restaurant. Used to take him into the radio station on a regular basis. He ended up shedding his job. Then I heard his spouse left him, after which I noticed him about six months later, and him in Plaza, sitting on a park bench, form of shaking. They’d gotten into medicine or one thing, simply one thing not optimistic, and began writing a poem about it, which changed into the lyrics to a track which, over three years wrote to the script to a musical known as one other signal that goes by means of the plights of homelessness. And we truly launched in 2012 in Jacksonville, and began the not for revenue initially in 2012 to make use of this as a catalyst to boost consciousness and cash for organizations that feed the hungry. How’s the homeless? We’ve got just lately employed our first president, Angela mincey, who’s working the group, constructed our board, and we’re able to carry the musical again and create a nationwide highway tour to boost cash for our native organizations.
Coach Dave Campo
Mike, I’ve obtained an amazing query for you. You realize, there are charities in all places, how do you make your resolution on the issues that you simply’re going to help the issues that the consumer focus media goes to work
Mike White
with. So there are charities, there’s organizations that, in actuality, must be buttoned up beneath one other group as a program, versus a standalone so we pleasure ourselves on actually giving no providers. We’re elevating cash to the organizations that present the providers. So we’re partnering with solzbacher Middle Metropolis, rescue mission, mission home, 68 ministries, beam and several other others which might be doing nice work. After which we’re stepping into, giving them capital, and we’re investing consumer centered media. We’re placing $500,000 of free advertising assets to go in with the cash to assist increase the organizations. So
Coach Dave Campo
you’re actually not giving charity. You’re giving assist to somebody that’s working and so they’re working themselves. This isn’t simply handing out cash.
Mike White
It’s right, and there’s many nice individuals. So our board, we have now a gentleman, Invoice gulliford. Invoice gulliford serves with soul spocker Middle. Been concerned a trustee in our neighborhood for years, so Invoice is already a part of soul spocker Middle. He is aware of what their actual wants are, however proper now, many organizations, they don’t have a advertising funds. They don’t have advertising departments, so it’s onerous for lots of them to get forward. So by having individuals within the group, he’s saying, right here’s what we want. We go in, put money in, after which my board members are available and say, How can we carry what assets do you want when it comes to media advertising, or it is likely to be a supplemental volunteer group to proceed on an occasion that misplaced its coordinator. So
Brian Sexton
the place’s the money come from? How are you fundraising? You? Thanks. Joyful to do it.
Mike White
So we have now an amazing board. So together with your self, we have now gents like Gary Chartrand, John Delaney, Mackey, Weaver, Damon Alin, Taz Novus, Mac Holly, heritage, a gaggle of nice individuals which might be behind it. Every one contributes cash month-to-month, however then we host buddy racers. So our complete purpose is to host a non-public occasion, as in you and Dave may select to placed on an occasion, perhaps on the soccer discipline. We cost $100 forward to come back to the occasion, 100 individuals out on the occasion. It’s all about meals, enjoyable, friendship, fellowship. Does Dave must cook dinner? Dave doesn’t. He will get to he will get to assist information all of the cooks we carry out, however we create the experiences you. Out on the occasion, our board members, in addition to Angelo, exit. We’ve got a 5 minute foodie mission the place we’ll discuss, right here’s the group, what we help. We’ll run some auctions. After which we are saying, Are there two individuals right here that need to host the following fundraiser? And it goes and it retains constructing. From there, we’re not going to get out to an occasion like many, not for income. We go to a fundraiser, a gala, and so they’re nice, however you sit again and so they tear jerk, and so they say, all proper, escape your checkbooks, everybody. That is all about creating the neighborhood by means of leisure budgets, not giving budgets. So
Brian Sexton
you get a kick off already. You’ve accomplished an occasion. How did it go about methods to produce
Mike White
first occasion was in Taylorville, Illinois, my hometown, my mother is on the board, and every certainly one of our board members, their first duty is to plan and host your personal buddy raiser, which then you definitely, in flip, invite your relationships, after which we invite ours to come back out and have enjoyable collectively. So I flew Chris Bucha, Angelo, Mincy Andy varns, who runs digital social into the city of 10,000 we pre bought about $15,000 price of tickets to a progressive occasion at native eating places. Finally ends up the occasion. After we raised the cash, we had somebody say they need to match the donation. After which we had another person on the occasion say, Properly, if you happen to’re going to match it, I need to donate 20,000 One other individual mentioned, I’ll give 10,000 changed into a influence of $49,000
Brian Sexton
for an area meals pantry. And that cash stays in Taylorville. That cash
Mike White
stays in Taylorville. So what we do is we’ll are available. So Foodies Care plans pays for creates many of those buddy raisers. So our monetary donation Foodies Care brings in after which our purpose is to advertise organizations regionally, carry again right here, however a reoccurring donation stream stays in the neighborhood. We do that. So we raised $15,000 on the occasion, out of ticket gross sales, out of that, our group wrote a $4,900 test to them, which was matched, however we took care of all of the bills main as much as it, after which from there, many individuals wrote direct checks to the Taylorville meals pantry. So it’s the identical mannequin that we’ll do right here, is we’ll go in and throw the occasion plan, the occasion, do all of the labor, do all of the work, after which simply go away them with a internet acquire. You realize,
Coach Dave Campo
it’s attention-grabbing, you already know, since I’m a small a part of consumer, focus, media, huge
Mike White
half, effectively, the persona. Properly, if it weren’t for you, there can be no CFM,
Coach Dave Campo
I don’t consider that, however I recognize Jones
Brian Sexton
inform you an identical factor concerning the Dallas COVID.
Coach Dave Campo
Pay attention, you had been very variety with the clever half while you launched us. Over there. You’re all proper, however you have got some nice individuals on the board. You’ve accomplished an amazing job with placing these collectively. What I do know from a brief time frame right here, Angelo Mincy, I’m extra impressed with him than any younger man that I’ve been round. A man that’s accomplished some nice issues within the music enterprise, however is wise and is a tough employee.
Mike White
He’s nice and and a part of this, individuals who know me and I share the story, they get uninterested in listening to it. Excuse me, however Jack Sears a part of group, retired CEO of the Boy Scouts, and I’ve had the chance serving on the board, going to a lot and many fundraisers, together with fellow Eagle Scout, Brian. And at each occasion, Jack ends it with trying on the viewers and saying, someplace on the market, there’s a younger man or a younger woman who’s going to take your house in life. That isn’t an possibility. What are you doing to search out your alternative right this moment? Proper? So what we’re doing, we’re taking the Gary chart, trans the John Delaney, the Brian Sexton, the individuals who have been at Rotary Golf equipment, sure, who’s stepping in his footwear when he’s not on the market, who’s stepping in chart trans footwear that raises cash for colleges and all of the organizations, the philanthropists so Foodies Care our board, our complete purpose is to usher in {our relationships} and hand them off to the Subsequent Technology. Every board member serves in the neighborhood, in several areas, after which at consumer focus meat, every certainly one of our staff members offers up their time, expertise and treasure to our native organizations. Excellent. What’s
Brian Sexton
the large scope of meals is horrifying? Is it? Is it a North Florida establishment? You’ve taken it to Taylorville, Illinois, so clearly, not restricted. Do you see this having a nationwide scope, ultimately,
Mike White
ultimately, sure, however the core mission proper now’s to make use of our assets and relationships to help organizations in Jacksonville to feed the hungry. How’s the homeless? And it’s to offer them a carry. Individuals may ask, why would I give to you rather than straight a soul spotter or metropolis rescue mission? Properly, you need to give on to them, however lots of the individuals coming in by means of these personal occasions don’t as just like the letter once we hosted the occasion in Taylorville, Billy Williams, who was a really profitable businessman, was being acknowledged on the occasion, and he wrote us a letter prior and mentioned, I drive by. I the Taylorville Meals Pantry day-after-day. I by no means actually assume something of it, however due to what you’re doing, it opened up my eyes to the providers they’ve. And I’d prefer to match no matter donation that you simply guys increase when it comes to donation for them, it’s elevating consciousness to one thing. It’s taking individuals and saying simply because I help organizations that feed the hungry doesn’t imply that’s what you help. You help Boy Scouts. You help Rotary. Everybody has their very own organizations. They help. However However our purpose is to focus regionally proper every now and then because it grows below our nice management, our board and Angelo Mincy, so long as we’re doing good, by doing good, the group is for the group to take the place it might go to do probably the most good.
Brian Sexton
You realize, I don’t know what the homeless and hungry inhabitants is like in Taylorville. I’ve by no means been however i i see it right here, and lots of people who’re watching this see it right here every day. There’s a ton of want for what you’re providing right here in North Florida. It’s a serious drawback.
Mike White
One, then let’s take what I’m providing. It’s not what I’m providing. Metropolis rescue mission and their alcohol rehab applications, drug habit applications, Mission Home, from supplying simply garments and meals to salsa shelter, and every one has core providers that they’re giving. However the situation is there’s so many various organizations, and it’s a must to go a part of management. Jackson, seeing all of the stuff that solspotter has a hope staff that goes out, injects blood strain and adjustments socks, every one is already doing nice work, however they’re underfunded, or the publicity isn’t there. So how can we go to these organizations saying you’re doing that? However what if I got here in with $10,000 it’s not some huge cash, however is it sufficient? If I then apply that by means of $50,000 of promoting assets and video and TV reveals and social engagement to offer to their advertising division. Will it get another Billy Williams that claims, I drive by these individuals day-after-day, and I assumed, and I didn’t understand, so if we are able to change the thoughts of 1 individual that opens up a checkbook, we’ve succeeded. Properly, we speak
Brian Sexton
about relationships on a regular basis. I imply, it’s clearly a contact level right here at consumer focus media. There are such a lot of individuals who have moved right here since COVID that we don’t even know you. Discuss buddy raisers, proper? Everyone knows not less than one one who has moved right here, moved in down the road, that doesn’t know Mike, that doesn’t know you, that doesn’t know me. There’s the chance to discover a billy Williams who’s simply ready to be found, ready to offer of time, treasure and expertise to a company that he would by no means assume to be related as a result of he’s from Connecticut, or he’s from Illinois, he’s from Oregon, and simply moved right here and
Coach Dave Campo
particularly on this city, yeah, you already know, you bought individuals coming to Jacksonville. This can be a model new open space, I feel, for individuals coming in which have all types of various backgrounds, and it’s nice.
Mike White
There’s another space, although, that the charitable giving funds. Charitable Giving is drying up. Lots of firms that I can’t sponsor, that had been tapped out for the 12 months, however organizations have large advertising budgets. So what consumer focus media does is, once we decide up a consumer, we take a part of we’re doing a complete of a $1 million annual give again of providers to organizations throughout the spectrum, from the rotaries to different nice organizations Jacksonville. However we try this by means of our shoppers. We additionally request that shoppers put 10% of their advertising funds again into charitable giving, which we then match in advertising assets to the organizations necessary to them. What it does, it makes it the place we’re not simply centered on the US, on the Boy Scouts and Woman Scouts and large ones. There’s some nice smaller organizations that do nice issues that we are able to apply and influence. $10,000 that group
Brian Sexton
is big. You place $10,000 within the arms of the oldsters on the Mission Home, out on the seashore, and also you create superb outcomes. Properly, nothing
Coach Dave Campo
is small. I imply, you already know, you say it is a small donation, or it is a small giving. Nothing is small as a result of it creates different issues, clearly.
Mike White
And a part of that purpose, although, is we have now the crops that child just like the invoice Gulliver is already there. They know what is critical. They know the place they’re transferring to. So they might information us. A number of these individuals are serving on our board as effectively. They’re guiding us to the assets and expertise that they want. So it’s an space to make a distinction. But additionally, there’s, as you speak, these companies coming on the town, firms, if we are able to discover a technique to accomplish their advertising objectives by donating to these organizations. So let’s say we have now a consumer, St Nicholas weapons. St Nicholas weapons hosts occasions out at his location, and he’s donating to the USO or to the Boy Scouts, to all these organizations, if he desires to get in entrance of the army, take out of promoting funds and donate to a no no dinner for the USO. It’s a chance for engagement with an viewers. So it’s not out of the charitable giving funds, it’s out of the advertising funds which fits additional, which will get you PR, which is a win for the group as effectively. So
Brian Sexton
somebody desires to host an occasion or come to an occasion, what’s one of the best ways to attach with Foodies Care? Foodiescare.org,
Mike White
Yeah, and there’s quite a lot of neat issues developing. And anyone that simply desires to have interaction or are available and attend an occasion, there’s going to be an entire lot of selections. There’s a dozen occasions on the web site, from {golfing} occasions out at Prime Golf or at Palm Valley golf. We’ve obtained bowling occasions at Seaside Bowl. So we create completely different ranges of occasions. And somebody additionally joins a Foodies Care membership is a $25 a month membership charge, which will get you invited to pick out occasions. You may step up. And if you happen to do $50 a month, there’s one other tier of occasions which might be going to be some actually neat ones. And if you happen to do a bigger quantity, you may get invited into the occasion that you simply and Dave host, proper?
Brian Sexton
Nevertheless it appears like we’re internet hosting an occasion, we obtained,
Mike White
I simply, it’s, I volunteered you, sure, that you simply’re internet hosting an occasion. That’s an previous Scout time period, we all know. And I feel, I feel Dave’s spouse wished it at his home. Yeah, there’s a risk he’s gonna lay out the Tremendous Bowl rings, and for an additional $10 you get a photograph with the ring
Coach Dave Campo
with all three rings. Get it as many as they need in that one,
Mike White
however it’s there’s quite a lot of nice individuals, nice communities and nice organizations that simply want help, neighborhood,
Brian Sexton
influence, expertise. It sounds prefer it comes collectively completely in Foodies Care. What an amazing concept. Thanks very a lot for having me. Thanks for sitting down with us. Do you have got the rest so as to add?
Coach Dave Campo
Yeah, simply that I’m enthusiastic about the way forward for this present that we’re doing endeavor, and we want extra company like Mike White in all probability speak a little bit soccer. Yeah, we’ll get a little bit soccer going too. We’ll have just a few sports activities items right here over the over the times.
Mike White
All proper, in order that’ll do it. Does anyone nonetheless watch soccer?
Brian Sexton
Yeah, in accordance with each measurable information level, soccer remains to be the most well-liked sport on the earth.
Mike White
Wait, I’m on a soccer present.
Brian Sexton
So excited this time, although, and
Coach Dave Campo
that’ll do
Brian Sexton
it for this very first version of Campos nook.
Foodies Care is a motion constructed on compassion, connection, and neighborhood. By uniting individuals round shared meals and purposeful giving, we work tirelessly to fight homelessness, starvation, foster significant relationships, and uplift probably the most susceptible amongst us.
View authentic submit: Campo’s Nook with Mike White of Shopper Centered Media and Foodies Care. on Every day Information Community.
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